Why switch to Clay + Sculpted?

❌ Your CRM now	✅ Your CRM with Clay + Sculpted
😩 Nobody trusts your CRM data	😁 Clean, accurate, complete, fresh data
😩 Tons of duplicate records clogging up your CRM	😁 Remove and prevent duplicate records
😩 Generic company industry and sub-industry segmentation	😁 Accurately segment accounts with custom industry and sub-industry categorization
😩 Can't identify target accounts for reps without clean, reliable CRM data	😁 Surface the best target accounts with proper segmentation and custom intent data
😩 Oudated contact employment information	😁 Accurate contact employment information
😩 Invalid emails and incorrect mobile numbers	😁 Manually verified emails and mobile numbers

How The CRM Cleanup Service Works

Onboarding & Setup

During onboarding, we define your ideal company and contact properties, including custom properties like industry taxonomies, and map Clay's enriched outputs to your CRM properties for seamless integration.

We then configure enrichment rules, deciding property overwrite settings, read-only properties, and update frequencies based on object types (e.g., customer, prospect).

All details are documented in the data model tab of our project management sheet, serving as the central source of truth.

Setup & quality testing

After mapping your CRM data model, it's time to build the Clay enrichment workflows and AI prompts.

Next, we'll run a sample company or contact list through our enrichment workflow, and manually verify the output values to ensure 90%+ accuracy.
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You can review the data, and give feedback. We iterate on the workflow until you're completely satisfied with the results, before enriching your broader dataset.

CRM cleanup

Once the enrichment workflow achieves 90%+ accuracy, we proceed to bulk CRM enrichment.

After backing up your CRM data, your entire CRM dataset is processed through the Clay workflow, following preset rules for overwriting or read-only fields based on account or contact type.

Historic records are cleaned to match your specifications, ensuring confidence in your CRM data for ICP analysis, target account list building, and more.

Example CRM Cleanup Project

Don’t Listen To Us, Listen To Our Great Clients!

Nick Rust

Senior Marketing Operations Manager @ Tracksuit

Genuinely top notch! Chris (Sculpted’s head of operations) is super thorough and thinking beyond just carrying out the tasks he's given, he's thinking holistically against our high-level enrichment objectives and asking questions where he sees things don't make sense or don't line up or there's a smarter way. He's also taking the modular part seriously. You guys are nailing the brief so far 🙌

Kris Rudeegraap

CEO @ Sendoso

“I asked the founder [of Clay], who's the smartest person we can hire to help us at Sendoso scale out Clay. And voila, he referred me to you. That was a really good referral from the start. I was super stoked when I got that referral. I'm really, really grateful. I was blown out of the water, and it’s turned into an awesome, awesome relationship. I appreciate the advice you've given me on my business, and it's been great. I was very, very lucky to meet you.”

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