Connect your CRM to Clay. Bad data goes away.

One-off enrichment project	Always-on Clay enrichment
❌ Only lasts for a few months before data decays and you're left (once again) with bad CRM data	✅ Periodically re-enrich records in the background with always-on Clay enrichment to keep your CRM fresh
❌ New records created by sales rep list imports, contact forms, and integrations have incomplete and incorrect data	✅ Intercept new records with Clay before entering the CRM. Prevent duplicates, filter spam, and only add fully-enriched records to your database.
❌ Re-enriching records with legacy tools requires loads of manual work	✅ Clay's always-on enrichment runs automatically in the background
❌ Other "automated enrichment" products have sparse coverage and inaccurate data	✅ Enrich with 100+ data proviers, web scraping, and custom AI prompts
❌ Contacts who've changed jobs are still inaccurately associated with their old company	✅ Track job movers and automatically update contacts' company associations
❌ One-off CRM cleanup projects fall flat and data decays	✅ Maintain CRM data hygiene with ongoing Clay enrichment
❌ Nobody trusts your CRM data	✅ Finally trust your CRM data

How Our CRM Integration Service Works

Define properties & enrichment rules

During onboarding, we define your ideal company and contact properties, including custom properties like industry taxonomies, and map Clay's enriched outputs to your CRM properties for seamless integration.

We then configure enrichment rules, decide existing property overwrite settings, read-only properties, and re-enrichment frequencies based on object types and specific properties (e.g., customer, prospect).

Setup and quality testing

After mapping your CRM data model, it's time to build the Clay enrichment workflows and AI prompts.

Before enriching your entire database, we'll run a sample company or contact list through our enrichment workflow, and manually verify the output values to ensure 90%+ accuracy.
‍
You can review the data, and give feedback. We iterate on the workflow until you're completely satisfied with the results, before enriching your broader dataset.

Turn on ongoing enrichment workflows

Once the enrichment workflow achieves 90%+ accuracy, we turn on automated enrichment.

All new records are scrubbed with Clay before entering your CRM, and the existing database is re-enriched according to the enrichment rules defined at the beginning of the project.

All new records in your CRM are accurate and fully-enriched upon creation, and the existing database is automatically maintained.

Don’t Listen To Us, Listen To Our Great Clients!

Nick Rust

Senior Marketing Operations Manager @ Tracksuit

Genuinely top notch! Chris (Sculpted’s head of operations) is super thorough and thinking beyond just carrying out the tasks he's given, he's thinking holistically against our high-level enrichment objectives and asking questions where he sees things don't make sense or don't line up or there's a smarter way. He's also taking the modular part seriously. You guys are nailing the brief so far 🙌

Kris Rudeegraap

CEO @ Sendoso

“I asked the founder [of Clay], who's the smartest person we can hire to help us at Sendoso scale out Clay. And voila, he referred me to you. That was a really good referral from the start. I was super stoked when I got that referral. I'm really, really grateful. I was blown out of the water, and it’s turned into an awesome, awesome relationship. I appreciate the advice you've given me on my business, and it's been great. I was very, very lucky to meet you.”

See the Wall of Love

Explore the Love

Get Started

Book a call below to see how Sculpted can take your sales team to the next level with Clay.

Book a Meeting with Sculpted